Thought Leadership
Through conference keynotes, panel discussions, podcasts, and industry events, I share insights on modern marketing leadership, open source communities, and building brands that drive business growth.
Podcast Interview
Kelly shares her journey and insights on why revenue-oriented thinking is essential for event planners. From blending awareness campaigns with field marketing initiatives to striking a balance between virtual and in-person events, Kelly discusses how understanding data and market positioning can help design better experiences that generate quality leads.
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Bizzabo
Magazine Article
Leading the Charge - Women in the Meetings & Events Industry.
Corporate & Incentive Travel
Engaging Personalities Podcast Interview
The strongest event teams are looking at how each show contributes to the business, whether that is direct revenue, influenced pipeline, account movement, or better multi-threading inside key opportunities.
CEMA SummitSpeaking Session
I had the opportunity to speak at CEMA alongside Bizzabo about how event teams are adapting to a rapidly changing industry.
We talked about the shift from execution-focused event management to a more connected, data-driven approach, and what that looks like in practice. From personalization and proving business impact to using AI, data, and connected systems, we explored how event leaders can reduce complexity while creating better experiences and stronger outcomes.